“I enjoy turning challenging topics into interesting and compelling copy,
and teasing out stories with a cultural twist”
Helene Dancer is a freelance writer, editor and video producer who specialises in travel, music, lifestyle and business.
She enjoys turning challenging topics into interesting and compelling stories; be it unearthing the dark side of fairy tales, meeting a man tasked with creating a blueprint for civilization, or exploring a Japanese island's quest to become an independent nation devoted to contemporary art.
Her work has appeared in publications including the Guardian, Sunday Independent, Marie Claire, Harrods Magazine, Arise and Mixmag.
Helene has worked extensively in the world of customer publishing, creating editorial content for brands including Land Rover, Harrods, Co-operative Travel, BT and Royal Mail. This has included launching and editing magazines, websites and iPad apps, and pitching for new business. Helene is well versed in writing for SEO and using social media as a promotional tool.
In recent years, Helene has extended her storytelling abilities to producing, directing and presenting short films for Land Rover as part of the award-winning Onelife magazine project.