Onelife: the driven issue

Onelife: the driven issue
Apps

The new space race and in search of Tasmanian tigers

The Land Rover Onelife magazine iPad app features rich video and interactive content, alongside repurposed features from the print magazine. In each issue, we evolved the app to improve the reader experience in line with developments in the software. In 2012, Onelife was a finalist in the Customer Magazine of the Year category at the Digital Magazine Awards.

In this, the driven issue, we met the millionaires fuelling the new space race, explored the solitary dedication of the fire lookouts of Montana and followed in the footsteps of those obsessed with finding the Tasmanian tiger. We also got behind the wheel of the Land Rover Defender — a vehicle that has literally driven to the ends of the Earth.

This app was developed by Redwood, on behalf of Land Rover. It was first published in April 2013.


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