The dark side of fairy tales, and cricket-loving gangsters
The Land Rover Onelife magazine iPad app features rich video and interactive content, alongside repurposed features from the print magazine. In each issue, we evolved the app to improve the reader experience in line with developments in the software. In 2012, Onelife was a finalist in the Customer Magazine of the Year category at the Digital Magazine Awards.
This issue was all about taking an alternative view of the world; exploring the less well-known aspects of some familiar people and places. We unearthed the dark truths behind fairy tales, travelled to Ethiopia to meet a Big Bad Wolf that wasn't, bowled an over to cricket-loving gangsters from the tough streets of LA and journey to the South Pole — in Ireland.
This app was developed by Redwood, on behalf of Land Rover. It was first published in April 2011.