An accessible tone of voice for a digital solutions company
Pagemakers is a digital solutions company that creates everything from websites and smartphone apps to full-service marketing and brand development plans.
The company had redesigned its website to appear more approachable to clients, especially to those intimidated by the fast-moving digital world. The copy needed to reflect this, so we agreed on a tone of voice premised on the expert friend.
Pagemakers was very happy with the result.