Perfect Places Range Rover campaign

Perfect Places Range Rover campaign
Copywriting

A bespoke microsite to support Range Rover's above-the-line campaign

To complement Range Rover's above-the-line Perfect Places campaign, my team and I conceived, wireframed, developed and delivered a successful microsite that the client was very pleased with.

The idea was to create an online travel guide for each of the destinations featured in the Perfect Places display ads. The guides included short films and interactive maps, to deepen the customer experience and exemplify the luxurious and intelligent spirit of the Range Rover brand.

The site was built as an HTML5 web app, so available on all platforms.

This campaign was developed for Redwood, on behalf of Land Rover. It first launched in January 2012.


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