Tone of voice and website copy for Ben Baker, a freelance web designer and developer

Ben Baker is a web designer and developer who created a beautiful website to host his portfolio and wanted the words to work as hard as his design. We discussed how the design and tone of voice would work together to reflect his personality and portfolio, and decided on a contemporary and personable feel. We wanted to capitalise on the fact he's a one-man operation, so is approachable, flexible and versatile.